Club.Automate
Making automation useful before it tried to be impressive.
PARTNER
Swiss Pharmaceutical Co.
Industry
Life Sciences
Year
2022
Duration
8 Months
Background
A global product development team knew manual work was slowing them down.
The problem was not awareness. It was nerve.
Most people thought automation was for specialists, developers or the technically blessed. So the work stayed manual. Teams waited for help. Small inefficiencies became daily habits. The drag was everywhere, but nobody wanted to be the person who broke something.
The job was to make automation feel safe enough to try and useful enough to keep.
Background
A global product development team knew manual work was slowing them down.
The problem was not awareness. It was nerve.
Most people thought automation was for specialists, developers or the technically blessed. So the work stayed manual. Teams waited for help. Small inefficiencies became daily habits. The drag was everywhere, but nobody wanted to be the person who broke something.
The job was to make automation feel safe enough to try and useful enough to keep.
Background
A global product development team knew manual work was slowing them down.
The problem was not awareness. It was nerve.
Most people thought automation was for specialists, developers or the technically blessed. So the work stayed manual. Teams waited for help. Small inefficiencies became daily habits. The drag was everywhere, but nobody wanted to be the person who broke something.
The job was to make automation feel safe enough to try and useful enough to keep.
What we did
Adoption mapping: Found where confidence was low, where manual work was costing time and where teams were ready to try something new.
Human messaging: Made automation feel less abstract and less intimidating. No pretending everyone was an engineer.
Experience design: Shaped the experience around real users, real confidence levels and the work people were actually trying to get done.
Practical workshops: Ran sessions where teams could try automation safely, ask basic questions and build confidence by doing.
Low-friction testing: Created simple ways for teams to test ideas, spot useful use cases and move repetitive work out of people’s hands.
Digital ownership: Helped shift the mindset from “someone technical will fix this” to “we can improve this ourselves.”
What we did
Adoption mapping: Found where confidence was low, where manual work was costing time and where teams were ready to try something new.
Human messaging: Made automation feel less abstract and less intimidating. No pretending everyone was an engineer.
Experience design: Shaped the experience around real users, real confidence levels and the work people were actually trying to get done.
Practical workshops: Ran sessions where teams could try automation safely, ask basic questions and build confidence by doing.
Low-friction testing: Created simple ways for teams to test ideas, spot useful use cases and move repetitive work out of people’s hands.
Digital ownership: Helped shift the mindset from “someone technical will fix this” to “we can improve this ourselves.”
What we did
Adoption mapping: Found where confidence was low, where manual work was costing time and where teams were ready to try something new.
Human messaging: Made automation feel less abstract and less intimidating. No pretending everyone was an engineer.
Experience design: Shaped the experience around real users, real confidence levels and the work people were actually trying to get done.
Practical workshops: Ran sessions where teams could try automation safely, ask basic questions and build confidence by doing.
Low-friction testing: Created simple ways for teams to test ideas, spot useful use cases and move repetitive work out of people’s hands.
Digital ownership: Helped shift the mindset from “someone technical will fix this” to “we can improve this ourselves.”
Outcomes
Less fear around automation.
More teams able to spot where manual work could be removed.
A clearer path from small experiments to wider use across 5000+ people.
Outcomes
Less fear around automation.
More teams able to spot where manual work could be removed.
A clearer path from small experiments to wider use across 5000+ people.
Outcomes
Less fear around automation.
More teams able to spot where manual work could be removed.
A clearer path from small experiments to wider use across 5000+ people.
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